Early development and conceptualization of the field of marketing / edited by Henry Assael
(A Century of marketing)
Publisher | New York : Arno Press |
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Year | 1978 |
Authors | Assael, Henry |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Library Main Building Basement (Foreign Books) |
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DAe:47:A1 | 128028467 |
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Material Type | Books |
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Size | 161 p. in various pagings : ill. ; 24 cm |
Contents | Coolsen, F. G. Appraisal of contributions to marketing thought by late nineteenth-century liberal economists U.S. Industrial Commission. Report of the Industrial Commission on the distribution of Farm products Cherington, P. T. The elements of marketing Johnson, J. F. Modern distribution Shaw, A. W. Some problems in market distribution |
Notes | A collection of selections reprinted from various sources published 1901-1960 |
Subjects | LCSH:Marketing -- Addresses, essays, lectures All Subject Search |
Classification | LCC:HF5415 DC:658.8/008 |
Language | English |
ID | 0000238265 |
ISBN | 0405111886 |
NCID | BA03763181 |
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