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Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa

Publisher Upper Saddle River : Prentice Hall
Year c1995
Edition 8th ed., 25th anniversary ed
Authors Enis, Ben M.
Mokwa, Michael P.
Cox, Keith Kohn, 1931-

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Library Main Building 3rd fl. (Foreign Books)
6750:38 129702247Y



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Material Type Books
Size xii, 612 p. : ill. ; 24 cm
Notes Includes bibliographical references and index
Subjects LCSH:Marketing
Classification NDC9:675
LCC:HF5415
DC20:658.8
Language English
ID 0000354474
ISBN 0205159885
NCID BA23494264 WCLINK

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