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Principles of marketing / Philip Kotler, Gary Armstrong

Publisher Englewood Cliffs, N.J. : Prentice Hall
Year c1996
Edition 7th ed
Authors *Kotler, Philip, 1931-
Armstrong, Gary

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Library Main Building 3rd fl. (Foreign Books.;Large-sized)
6750:56 129801518Z



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Material Type Books
Size xviii, 712, [50] p. : ill. (some color) ; 29 cm
Notes Includes bibliographical references and indexes
Subjects LCSH:Marketing
Classification NDC9:675
LCC:HF5415
DC20:658.8
Language English
ID 0000373637
ISBN 0131902083
NCID BA26975065 WCLINK

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