Big business blunders : mistakes in multinational marketing / David A. Ricks
| Publisher | Homewood, Ill. : Dow Jones-Irwin |
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| Year | c1983 |
| Authors | *Ricks, David A. |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Dba:B187 | 128166384$ |
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| Material Type | Books |
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| Size | x, 158 p. : ill. ; 24 cm |
| Notes | Bibliography: p. 155-158 |
| Subjects | LCSH:Export marketing LCSH:International business enterprises |
| Classification | LCC:HF1009.5 DC19:658.8/48 |
| Language | English |
| ID | 0000373959 |
| ISBN | 0870942905 |
| NCID |
BA37124966 
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