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The marketing imagination / Theodore Levitt

Publisher New York : Free Press
Publisher London : Collier Macmillan
Year c1986
Edition New, expanded ed
Authors *Levitt, Theodore, 1925-

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Library Main Building Basement (Foreign Books) pbk. Dbe:499 128167027Y



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Material Type Books
Size xxv, 238 p. : ill. ; 25 cm
Notes Includes bibliographical references and index
Subjects LCSH:Marketing
Classification LCC:HF5415
DC19:658.8
Language English
ID 0000375084
ISBN 0029191807
NCID BA01114144 WCLINK

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