Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
| Publisher | Chichester : J. Wiley |
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| Year | c2000 |
| Authors | *Doyle, Peter, 1943- |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building 3rd fl. (Foreign Books) |
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6750:117 | 120005012B |
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| Material Type | Books |
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| Size | xii, 370 p. : col. ill., port. ; 26 cm |
| Notes | Includes bibliographical references and index |
| Classification | NDC9:675 |
| Language | English |
| ID | 0000410528 |
| ISBN | 0471877271 |
| NCID |
BA4994685X 
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