The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin
| Publisher | New York : McGraw-Hill |
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| Year | c1996 |
| Authors | *Trout, Jack Rivkin, Steve, 1947- Ries, Al |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building 3rd fl. (Foreign Books) | : pbk | 6740:48 | 120008043I |
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| Material Type | Books |
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| Size | xi, 173 p. ; 24 cm |
| Notes | Sequel to: Positioning / Al Ries and Jack Trout. c1986 Includes index |
| Subjects | LCSH:Positioning (Advertising) |
| Classification | NDC9:674 LCC:HF5827.2 DC20:659.1/11 |
| Language | English |
| ID | 0000413648 |
| ISBN | 0070652910 |
| NCID |
BA27673356 
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