Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
(Irwin/McGraw-Hill series in marketing)
| Publisher | Boston : Irwin/McGraw-Hill |
|---|---|
| Year | c1999 |
| Edition | 5th ed |
| Authors | *Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Library Main Building 3rd fl. (Foreign Books) |
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6750:199 | 120009042I |
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| Material Type | Books |
|---|---|
| Size | xxv, 545 p. : ill. (some col.) ; 27 cm |
| Notes | Includes indexes |
| Subjects | LCSH:Consumer behavior LCSH:Marketing |
| Classification | NDC9:675.2 LCC:HF5415.3 DC21:658.8/342 |
| Language | English |
| ID | 0000414400 |
| ISBN | 0256261903 |
| NCID |
BA3736003X 
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