Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier
(The Wiley marketing series)
| Publisher | New York : Wiley |
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| Year | c1968 |
| Authors | Bass, Frank Myron, 1926- ed King, Charles W. ed Pessemier, Edgar A., 1922- ed Krannert Graduate School of Industrial Administration |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Dbe:92 | 128206980- |
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| Material Type | Books |
|---|---|
| Size | xiv, 456 p. : ill. ; 24 cm |
| Notes | "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966." Includes bibliographies |
| Subjects | LCSH:Marketing -- Management -- Mathematical models
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LCSH:Consumers -- Mathematical models All Subject Search |
| Classification | LCC:HF5415.1 DC:658.8 |
| Language | English |
| ID | 0000433285 |
| NCID |
BA03802873 
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