Risk taking and information handling in consumer behavior / edited by Donald F. Cox
| Publisher | Boston : Division of Research, Graduate School of Business Administration, Harvard University |
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| Year | 1967 |
| Authors | Cox, Donald F. ed Harvard University. Graduate School of Business Administration |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Dbe:295 | 128206984/ |
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| Material Type | Books |
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| Size | xiii, 667 p. ; 22 cm |
| Notes | Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School Bibliography: p. 641-667 |
| Subjects | LCSH:Consumers -- Addresses, essays, lectures
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LCSH:Consumption (Economics) -- Addresses, essays, lectures All Subject Search |
| Classification | LCC:HB801 DC:658.83 |
| Language | English |
| ID | 0000433294 |
| NCID |
BA1854483X 
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