International marketing / [by] Philip R. Cateora and John M. Hess
| Publisher | Homewood, Ill. : Richard D. Irwin |
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| Year | 1971 |
| Edition | Rev. ed |
| Authors | *Cateora, Philip R. Hess, John Milton, 1929- joint author |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Dd:128A | 128212172Q |
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| IER Library |
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Dh:824 | 5288741050 |
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| Material Type | Books |
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| Size | xv, 934 p. : ill. ; maps ; 24 cm |
| Notes | Bibliography: p. 903-909 |
| Subjects | LCSH:Export marketing LCSH:International business enterprises |
| Classification | LCC:HF1009.5 DC19:658.8/48 |
| Language | English |
| ID | 0000434386 |
| NCID |
BA03406377 
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