Visual persuasion : the role of images in advertising / Paul Messaris
| Publisher | Thousand Oaks, Calif. : Sage Publications |
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| Year | c1997 |
| Authors | *Messaris, Paul |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building 3rd fl. (Foreign Books) | : pbk | 6740:56 | 120204293N |
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| Material Type | Books |
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| Size | xxii, 297 p. : ill. ; 24 cm |
| Notes | Bibliography: p. 275-288 Includes index |
| Subjects | LCSH:Advertising -- Psychological aspects
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LCSH:Visual communication LCSH:Commercial art |
| Classification | LCC:HF5822 DC20:659.1/042 |
| Language | English |
| ID | 0000442116 |
| ISBN | 0803972458 |
| NCID |
BA29420759 
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