Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
Publisher | Englewood Cliffs, NJ : Prentice Hall |
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Year | c1991 |
Edition | 4th ed |
Authors | *Schiffman, Leon G. Kanuk, Leslie Lazar |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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IER Library |
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Bbd:447 | 5292026977 |
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0131705318 |
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Material Type | Books |
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Size | xxiii, 680 p. : ill. (some col.) ; 27 cm |
Notes | Includes bibliographical references and indexes |
Subjects | LCSH:Consumer behavior LCSH:Motivation research (Marketing) |
Classification | LCC:HF5415.32 DC20:658.8/342 |
Language | English |
ID | 1000364632 |
ISBN | 0131705318 |
NCID | BA12427345 |
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