Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones
| Publisher | London ; Philadelphia : Kogan Page |
|---|---|
| Year | 2009 |
| Authors | *Ryan, Damian Jones, Calvin |
Hide book details.
| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|---|
| Links to the text | Library Off-campus access |
|
OB00002358 | eBooks on EBSCOhost (電子ブック) / 同時アクセス数1 |
|
|
|
Hide details.
| Material Type | E-Book |
|---|---|
| Media type | 機械可読データファイル |
| Size | 1 online resource (xii, 276 p.) : ill |
| Contents | Going digital the evolution of marketing Strategic thinking Your window to the digital world The search for success Website intelligence and return on investment E-mail marketing Social media and online consumer engagement Online PR and reputation management Affiliate marketing and strategic partnerships Digital media creative A lot to look forward to |
| Notes | Description based on print version record Includes bibliographical references (p. [269]-271) and index |
| Subjects | LCSH:Internet marketing LCSH:Social media LCSH:Strategic planning LCSH:Marketing -- Management All Subject Search FREE:Marketing FREE:Digitaliseren FREE:Electronic books FREE:BUSINESS & ECONOMICS / Marketing / Telemarketing FREE:BUSINESS & ECONOMICS / Marketing / Multilevel FREE:BUSINESS & ECONOMICS / Mail Order FREE:BUSINESS & ECONOMICS / Marketing / Direct FREE:BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| Classification | DC22:658.8/72 |
| Language | English |
| ID | 8000002358 |
| ISBN | 9780749456047 |
Similar Items
Usage statistics of this contents
Number of accesses to this page：3times