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Customer Knowledge Management : Leveraging Soft Skills to Improve Customer Focus / by Soumit Sain, Silvio Wilde
(Management for Professionals. ISSN:2192810X)

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2014
Edition	1st ed. 2014.
Authors	*Sain, Soumit author Wilde, Silvio author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00165876		Springer Business and Economics eBooks (電子ブック)	9783319050591

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Material Type	E-Book
Media type	機械可読データファイル
Size	XVIII, 207 p. 35 illus., 2 illus. in color : online resource
Notes	Knowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized HTTP:URL=https://doi.org/10.1007/978-3-319-05059-1
Subjects	LCSH:Marketing LCSH:Business information services LCSH:Psychology, Industrial LCSH:Personnel management LCSH:Marketing research LCSH:Business intelligence FREE:Marketing FREE:IT in Business FREE:Work and Organizational Psychology FREE:Human Resource Management FREE:Market Research and Competitive Intelligence
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000009843
ISBN	9783319050591