The Social Web in the Hotel Industry : The Impact of the Social Web on the Information Process of German Hotel Guests / by Nadine Chehimi
| 出版者 | (Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler) |
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| 出版年 | 2014 |
| 版 | 1st ed. 2014. |
| 著者標目 | *Chehimi, Nadine author SpringerLink (Online service) |
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| 本文リンク | 配架場所 | 巻次 | 請求記号 | 登録番号 | 状態 | コメント | ISBN | 刷 年 | 利用注記 | 予約 |
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| 本文リンク | 図書館キャンパス外アクセス可 |
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OB00163867 | Springer Business and Economics eBooks (電子ブック) | 9783658045449 |
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| データ種別 | 電子ブック |
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| 資料種別 | 機械可読データファイル |
| 大きさ | XXIV, 183 p. 79 illus : online resource |
| 一般注記 | Introduction -- The Social Web -- Tourist Information Search -- The German Hotel Market -- Methodology -- Results of the Survey -- Concluding Remarks The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search. Contents The social web Tourist information search The German hotel market Target Groups Lecturers and students of marketing, communication and tourism Hoteliers and marketing specialists The Author Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain HTTP:URL=https://doi.org/10.1007/978-3-658-04544-9 |
| 件 名 | LCSH:Business LCSH:Management science LCSH:Marketing LCSH:Marketing research LCSH:Business intelligence FREE:Business and Management FREE:Marketing FREE:Market Research and Competitive Intelligence |
| 分 類 | LCC:HF4999.2-6182 LCC:HD28-70 DC23:650 |
| 書誌ID | 8000010050 |
| ISBN | 9783658045449 |
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