Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder
| 出版者 | (Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler) |
|---|---|
| 出版年 | 2014 |
| 版 | 1st ed. 2014. |
| 著者標目 | *Binder, Jochen author SpringerLink (Online service) |
所蔵情報を非表示
| 本文リンク | 配架場所 | 巻次 | 請求記号 | 登録番号 | 状態 | コメント | ISBN | 刷 年 | 利用注記 | 予約 |
|---|---|---|---|---|---|---|---|---|---|---|
| 本文リンク | 図書館キャンパス外アクセス可 |
|
OB00128189 | Springer Business and Economics eBooks (電子ブック) | 9783658045739 |
|
|
書誌詳細を非表示
| データ種別 | 電子ブック |
|---|---|
| 資料種別 | 機械可読データファイル |
| 大きさ | XX, 281 p. 42 illus : online resource |
| 一般注記 | Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty, and purchase intention in a firm's online and offline stores. Contents Ø Definition and Operationalization of Online Channel Integration Ø Experimental Analysis of the Relationship between Online Integration and Customer Reactions Ø Implications for Companies operating Online and Offline Distribution Channels Ø Managerial Suggestions for the Implementation of an Integrated Channel System Target Groups · Researchers and Students in Business Administration, especially Marketing, Sales, and Market Research · Multichannel Managers, Market Researchers, Customer Relationship Managers, as well as E-Commerce and Brick-and-Mortar Specialists The Author Jochen Binder completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen HTTP:URL=https://doi.org/10.1007/978-3-658-04573-9 |
| 件 名 | LCSH:Business LCSH:Management science LCSH:Marketing LCSH:Market research FREE:Business and Management, general FREE:Marketing FREE:Market Research/Competitive Intelligence |
| 分 類 | LCC:HF4999.2-6182 LCC:HD28-70 DC23:650 |
| 書誌ID | 8000010055 |
| ISBN | 9783658045739 |
類似資料
この資料の利用統計
このページへのアクセス回数：2回