Measures for Innovating Business Models : An Empirical Study of German SMEs / by Oana Buliga
(BestMasters. ISSN:26253615)
| Publisher | (Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler) |
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| Year | 2014 |
| Edition | 1st ed. 2014. |
| Authors | *Buliga, Oana author SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00163462 | Springer Business and Economics eBooks (電子ブック) | 9783658055356 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | XIII, 74 p. 26 illus : online resource |
| Notes | Business Model Innovation -- Small and Medium-Sized Enterprises -- Implementation of Business Model Innovations The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard. Contents Business Model Innovation Small and Medium-Sized Enterprises Implementation of Business Model Innovations Target Groups Researchers and students in the field of economic sciences with a focus on strategic management and innovation SME managers The Author Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social business HTTP:URL=https://doi.org/10.1007/978-3-658-05535-6 |
| Subjects | LCSH:Small business LCSH:Technological innovations LCSH:Business LCSH:Management science FREE:Small Business FREE:Innovation and Technology Management FREE:Business and Management |
| Classification | LCC:HD2340.782-2346.5 LCC:HD62.7 DC23:658.022 |
| ID | 8000010074 |
| ISBN | 9783658055356 |
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