Gale business insights handbook of social media marketing / Miranda Herbert Ferrara, project editor
(Gale business insights)
(Gale virtual reference library)
| Publisher | Detroit : Gale/ Cengage Learning |
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| Year | 2013 |
| Authors | Ferrara, Miranda Herbert 1950- editor Gale Group |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00010806 | Gale eBooks (電子ブック) | 9781414499383 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | 1 online resource (xiv, 431 p.) : ill |
| Notes | Includes bibliographical references and index Building a case for social media -- Understanding social media and its effects -- Benefits of social media -- Creating a congruent social media marketing philosophy -- Creating a social media marketing strategy -- Representation of the brand -- Preparing for a long-term social media campaign -- Managing your social media campaign -- Benefits of social media teams -- Market segmentation -- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing Description based on print version record HTTP:URL=http://link.galegroup.com/apps/pub/5XFV/GVRL?sid=gale_marc&u=hitotuni Pub. note=Available via Gale Virtual Reference Library. Click here to access |
| Subjects | LCSH:Internet marketing -- Social aspects
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LCSH:Marketing -- Social aspects All Subject Search LCSH:Social media -- Economic aspects All Subject Search |
| Classification | LCC:HF5415.1265 DC23:658.8/72 |
| ID | 8000010690 |
| ISBN | 9781414499383 |
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