Online Political Communication : How to Use the Web to Build Consensus and Boost Participation / by Gianluca Giansante
| Publisher | (Cham : Springer International Publishing : Imprint: Springer) |
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| Year | 2015 |
| Edition | 1st ed. 2015. |
| Authors | *Giansante, Gianluca author SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00168842 | Springer Humanities, Social Sciences and Law eBooks (電子ブック) | 9783319176178 |
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| Material Type | E-Book |
|---|---|
| Media type | 機械可読データファイル |
| Size | XV, 188 p. 28 illus., 20 illus. in color : online resource |
| Notes | Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies HTTP:URL=https://doi.org/10.1007/978-3-319-17617-8 |
| Subjects | LCSH:Communication in politics LCSH:Communication LCSH:Communication in organizations LCSH:Mass media FREE:Political Communication FREE:Media and Communication FREE:Corporate Communication FREE:Media Sociology |
| Classification | LCC:JA85-85.2 DC23:320.014 |
| ID | 8000011766 |
| ISBN | 9783319176178 |
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