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Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms / edited by Serguei Netessine, Christopher S. Tang
(International Series in Operations Research & Management Science. ISSN:22147934 ; 131)

Publisher	(New York, NY : Springer US : Imprint: Springer)
Year	2009
Edition	1st ed. 2009.
Authors	Netessine, Serguei editor Tang, Christopher S editor SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00164120		Springer Business and Economics eBooks (電子ブック)	9780387980263

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Material Type	E-Book
Media type	機械可読データファイル
Size	XXIV, 488 p : online resource
Notes	Rational Consumer Behavior: Endogenous Decision Making Mechanisms -- Cheap Talk in Operations: Role of Intentional Vagueness -- Product Design in a Market with Satisficing Customers -- The Effect of Assortment Rotation on Consumer Choice and Its Impact on Competition -- Models of Herding Behavior in Operations Management -- Organizational Strategies for Managing Rational/Strategic Consumer Behavior -- Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention -- Managing Client Portfolio in a Two-Tier Supply Chain -- Strategic Customer Behavior and the Benefit of Decentralization -- Product Strategies for Managing Rational/Strategic Consumer Behavior -- Is Assortment Selection a Popularity Contest? -- Product Design, Pricing, and Capacity Investment in a Congested Production System -- Selling to Strategic Customers: Opaque Selling Strategies -- Competing Through Mass Customization -- Operational Strategies for Managing Rational/Strategic Consumer Behavior -- Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems -- Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms -- The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility -- Capacity Rationing with Strategic Customers -- Strategic Behavior in Supply Chains: Information Acquisition -- Shaping Consumer Demand through the Use of Contingent Pricing -- Strategic Consumer Response to Dynamic Pricing of Perishable Products -- Strategic Behavior in Supply Chains: Information Acquisition The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both—are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior. CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research HTTP:URL=https://doi.org/10.1007/978-0-387-98026-3
Subjects	LCSH:Marketing LCSH:Business information services LCSH:Electronic commerce LCSH:Production management LCSH:Application software LCSH:Operations research FREE:Marketing FREE:IT in Business FREE:e-Commerce and e-Business FREE:Operations Management FREE:Computer and Information Systems Applications FREE:Operations Research and Decision Theory
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000063530
ISBN	9780387980263