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Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches / by Christine Falkenreck
(Contributions to Management Science. ISSN:2197716X)

Publisher	(Heidelberg : Physica-Verlag HD : Imprint: Physica)
Year	2010
Edition	1st ed. 2010.
Authors	*Falkenreck, Christine author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00164797		Springer Business and Economics eBooks (電子ブック)	9783790823578

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Material Type	E-Book
Media type	機械可読データファイル
Size	XXII, 229 p. 43 illus., 3 illus. in color : online resource
Notes	Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on Corporate Reputation and Reputation Transfer.-Perspectives of Relationship Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation–Useful and Appropriate?; The Concept of Reputation Transfer; The Relevance of Direct Marketing Media to Build CR; Defining and Quantifying Culture. - Development of Constructs and Related Hypotheses -- The C-OAR-SE Procedure for Scale Development; Formative versus Reflective Measurement Models; Moderating and Mediating Effects in Causal Models; Applying the Bonferroni-Holm’s Procedure; Development of Constructs; Related Hypotheses;Structural Model of Reputation and Reputation Transfer. - Empirical Survey -- Markets Under Consideration; The Measurement Model. - Results and Findings. - Synopsis of Measurement Criteria;Model Validation; Assessment of Research Hypotheses; Findings related to Countries and Stakeholder Groups; Discussion of Research Questions. - Conclusions, Implications and Research Suggestions. - Scientific Implications; Managerial Implications; Conclusions and Outlook. - References. - Annex This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier’s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate HTTP:URL=https://doi.org/10.1007/978-3-7908-2357-8
Subjects	LCSH:Marketing LCSH:Electronic commerce FREE:Marketing FREE:e-Commerce and e-Business
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000063575
ISBN	9783790823578