Advances in Digital Marketing and eCommerce : First International Conference, 2020 / edited by Francisco J. Martínez-López, Steven D'Alessandro
(Springer Proceedings in Business and Economics. ISSN:21987254)
| Publisher | (Cham : Springer International Publishing : Imprint: Springer) |
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| Year | 2020 |
| Edition | 1st ed. 2020. |
| Authors | Martínez-López, Francisco J editor D'Alessandro, Steven editor SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00161553 | Springer Business and Management eBooks (電子ブック) | 9783030475956 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | IX, 220 p. 28 illus., 10 illus. in color : online resource |
| Notes | This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more HTTP:URL=https://doi.org/10.1007/978-3-030-47595-6 |
| Subjects | LCSH:Marketing LCSH:Electronic commerce LCSH:Business information services FREE:Marketing FREE:e-Commerce and e-Business FREE:IT in Business |
| Classification | LCC:HF5410-5417.5 DC23:658.8 |
| ID | 8000067715 |
| ISBN | 9783030475956 |
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