HERMES-Catalog

Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020 / edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans
(Springer Proceedings in Business and Economics. ISSN:21987254)

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2020
Edition	1st ed. 2020.
Authors	Martinez-Lopez, Francisco J editor Gázquez-Abad, Juan Carlos editor Breugelmans, Els editor SpringerLink (Online service)

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00161554		Springer Business and Management eBooks (電子ブック)	9783030477646

Material Type	E-Book
Media type	機械可読データファイル
Size	XV, 178 p. 26 illus., 13 illus. in color : online resource
Notes	This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options? HTTP:URL=https://doi.org/10.1007/978-3-030-47764-6
Subjects	LCSH:Marketing LCSH:Business information services LCSH:Psychology, Industrial FREE:Marketing FREE:IT in Business FREE:Work and Organizational Psychology
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000067723
ISBN	9783030477646