HERMES-Catalog

Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races / Kim Fridkin, Patrick Kenney
(Oxford scholarship online)

Publisher	New York, NY : Oxford University Press
Year	2019
Authors	*Fridkin, Kim 1962- author Kenney, Patrick J. author

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00094097		Oxford Scholarship Online (電子ブック)	9780190947606

Material Type	E-Book
Media type	機械可読データファイル
Size	1 online resource
Notes	Previously issued in print: 2019 Includes bibliographical references and index Negative campaigning is a central component of political campaigns in the United States. Yet, until now, most evidence has suggested that negative campaigning has little effect on voters. How can we reconcile the findings of a plethora of empirical studies with the methods of political elites? This book cuts through to the central issue: how such advertising influences voters' attitudes and their actions during campaigns. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression emotion tests, content analyses and focus groups Specialized Description based on online resource; title from home page (viewed on May 9, 2019) HTTP:URL=http://dx.doi.org/10.1093/oso/9780190947569.001.0001 Information=Oxford scholarship online
Subjects	LCSH:Advertising, Political -- United States All Subject Search LCSH:Political campaigns -- United States All Subject Search LCSH:Press and politics -- United States All Subject Search LCSH:Negativism -- United States All Subject Search
Classification	LCC:JF2112.A4 DC23:324.730973
ID	8000068085
ISBN	9780190947606