Business Strategies and Competitiveness in Times of Crisis : A Survey on Italian SMEs / by Laura Gavinelli
| Publisher | (London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan) |
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| Year | 2016 |
| Edition | 1st ed. 2016. |
| Authors | *Gavinelli, Laura author SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00162836 | Springer Business and Management eBooks (電子ブック) | 9781137578105 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | XXVIII, 290 p. 34 illus : online resource |
| Notes | Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. HTTP:URL=https://doi.org/10.1057/978-1-137-57810-5 |
| Subjects | LCSH:Small business LCSH:Strategic planning LCSH:Leadership LCSH:Marketing research LCSH:Business intelligence LCSH:Industrial organization FREE:Small Business FREE:Business Strategy and Leadership FREE:Market Research and Competitive Intelligence FREE:Organization |
| Classification | LCC:HD2340.782-2346.5 LCC:HD62.7 DC23:658.022 |
| ID | 8000069837 |
| ISBN | 9781137578105 |
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