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Algorithmic Marketing and EU Law on Unfair Commercial Practices / by Federico Galli
(Law, Governance and Technology Series. ISSN:23521910 ; 50)

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2022
Edition	1st ed. 2022.
Authors	*Galli, Federico author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00189362		Springer Law and Criminology eBooks (電子ブック)	9783031136030

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Material Type	E-Book
Media type	機械可読データファイル
Size	XV, 274 p. 1 illus : online resource
Notes	Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices HTTP:URL=https://doi.org/10.1007/978-3-031-13603-0
Subjects	LCSH:Information technology—Law and legislation LCSH:Mass media—Law and legislation LCSH:Commercial law FREE:IT Law, Media Law, Intellectual Property FREE:Commercial Law
Classification	LCC:K4240-4343 DC23:343.099
ID	8000088531
ISBN	9783031136030