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Dealing with Socially Responsible Consumers : Studies in Marketing / edited by Jishnu Bhattacharyya

Publisher	(Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan)
Year	2022
Edition	1st ed. 2022.
Authors	Bhattacharyya, Jishnu editor SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00189916		Springer Social Sciences eBooks (電子ブック)	9789811944574

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Material Type	E-Book
Media type	機械可読データファイル
Size	XLII, 564 p. 60 illus., 51 illus. in color : online resource
Notes	Section 1: Introduction -- Section 2: Key Principles and Concepts -- Section 3: Current Developments (Review of extant literature) -- Section 4: Case Studies This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies HTTP:URL=https://doi.org/10.1007/978-981-19-4457-4
Subjects	LCSH:Marketing LCSH:Business ethics LCSH:Industrial management—Environmental aspects FREE:Marketing FREE:Business Ethics FREE:Corporate Environmental Management
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000089085
ISBN	9789811944574