H2H Marketing : Case Studies on Human-to-Human Marketing / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
(Springer Business Cases. ISSN:2662544X)
| Publisher | (Cham : Springer International Publishing : Imprint: Springer) |
|---|---|
| Year | 2023 |
| Edition | 1st ed. 2023. |
| Authors | Kotler, Philip editor Pfoertsch, Waldemar editor Sponholz, Uwe editor Haas, Maximilian editor SpringerLink (Online service) |
Hide book details.
| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|---|
| Links to the text | Library Off-campus access |
|
OB00194300 | Springer Business and Management eBooks (電子ブック) | 9783031223938 |
|
|
Hide details.
| Material Type | E-Book |
|---|---|
| Media type | 機械可読データファイル |
| Size | XIX, 213 p. 57 illus., 56 illus. in color : online resource |
| Notes | The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation HTTP:URL=https://doi.org/10.1007/978-3-031-22393-8 |
| Subjects | LCSH:Marketing LCSH:Economics—Psychological aspects LCSH:Psychology, Industrial FREE:Marketing FREE:Behavioral Economics FREE:Organizational Psychology |
| Classification | LCC:HF5410-5417.5 DC23:658.8 |
| ID | 8000093448 |
| ISBN | 9783031223938 |
Similar Items
Usage statistics of this contents
Number of accesses to this page：1times