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Consumers, Society and Marketing : A Sustainability Perspective / by Dilip S. Mutum, Ezlika M. Ghazali
(CSR, Sustainability, Ethics & Governance. ISSN:21967083)

Publisher	(Cham : Springer Nature Switzerland : Imprint: Springer)
Year	2023
Edition	1st ed. 2023.
Authors	*Mutum, Dilip S author Ghazali, Ezlika M author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00194776		Springer Business and Management eBooks (電子ブック)	9783031393594

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Material Type	E-Book
Media type	機械可読データファイル
Size	XVII, 174 p. 2 illus : online resource
Notes	1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more HTTP:URL=https://doi.org/10.1007/978-3-031-39359-4
Subjects	LCSH:Marketing LCSH:Sustainability LCSH:Business ethics LCSH:Industrial management -- Environmental aspects All Subject Search FREE:Marketing FREE:Sustainability FREE:Business Ethics FREE:Corporate Environmental Management
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000093923
ISBN	9783031393594