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The Dryden Press series in marketing

Publisher Hinsdale, Ill : Dryden Press

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1 International marketing / Vern Terpstra 2d ed. - Hinsdale, Ill. : Dryden Press , c1978
2 Retail management : satisfaction of consumer needs / Raymond A. Marquardt, James C. Makens, Robert G. Roe 2nd ed. - Hinsdale, Ill. : Dryden Press , c1979
3 Contemporary cases in marketing / W. Wayne Talarzyk 2nd ed. - Hinsdale, Ill. : Dryden Press , c1979
4 Customer behavior : consumer behavior and beyond / Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman Fort Worth, TX ; Tokyo : Dryden Press , c1999
5 Basic marketing research / Gilbert A. Churchill, Jr 4th ed. - Fort Worth : Dryden Press, a division of Harcourt College Publishers , c2001
6 Marketing research : methodological foundations / Gilbert A. Churchill, Jr 2nd ed. - Hinsdale, Ill. : Dryden Press , c1979

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Material Type Books
Language und
ID 1000049851
NCID BA03762950 WCLINK