1 |
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr
3rd ed. - Homewood, Ill. : Irwin , 1990
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2 |
Basic retailing / Irving Burstiner
Homewood, Ill. : Irwin , 1986
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3 |
Strategic logistics management / James R. Stock, Douglas M. Lambert
2nd ed.. - Homewood, Ill. : Irwin , 1987
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4 |
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
4th ed. - Chicago : Irwin , c1996
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5 |
Essentials of marketing / E. Jerome McCarthy ; with the assistance of A.A. Brogowicz
Homewood, Ill. : R.D. Irwin , c1979
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6 |
Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
2nd ed. - Homewood, Ill. : R.D. Irwin , 1985
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7 |
Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch
v. l,v. 2,v. 3. - Homewood, Ill. : R.D. Irwin , 1985-
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8 |
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson
Homewood, Ill. : Irwin , 1987
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9 |
International marketing / Philip R. Cateora
: hbk,: pbk. - 6th ed. - Homewood, Ill. : Irwin , 1987
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10 |
Public relations : a contemporary approach / S. Watson Dunn
Homewood, Ill. : Irwin , 1986
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11 |
Contemporary advertising / Courtland L. Bovée, William F. Arens
2nd ed.. - Homewood, Ill. : Irwin , 1986
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12 |
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter
: international ed. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill , c1998
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13 |
Consumer and commercial credit management / Robert H. Cole
7th ed. - Homewood, Ill. : R.D. Irwin , 1984
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14 |
International marketing / Philip R. Cateora
5th ed. - Homewood, Ill. : R.D. Irwin , 1983
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15 |
Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr
Homewood, Ill. : R.D. Irwin , 1983
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