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The Irwin series in marketing

Publisher Homewood, Ill : R.D. Irwin

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1 Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr 3rd ed. - Homewood, Ill. : Irwin , 1990
2 Basic retailing / Irving Burstiner Homewood, Ill. : Irwin , 1986
3 Strategic logistics management / James R. Stock, Douglas M. Lambert 2nd ed.. - Homewood, Ill. : Irwin , 1987
4 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson 4th ed. - Chicago : Irwin , c1996
5 Essentials of marketing / E. Jerome McCarthy ; with the assistance of A.A. Brogowicz Homewood, Ill. : R.D. Irwin , c1979
6 Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr 2nd ed. - Homewood, Ill. : R.D. Irwin , 1985
7 Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch v. l,v. 2,v. 3. - Homewood, Ill. : R.D. Irwin , 1985-
8 Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson Homewood, Ill. : Irwin , 1987
9 International marketing / Philip R. Cateora : hbk,: pbk. - 6th ed. - Homewood, Ill. : Irwin , 1987
10 Public relations : a contemporary approach / S. Watson Dunn Homewood, Ill. : Irwin , 1986
11 Contemporary advertising / Courtland L. Bovée, William F. Arens 2nd ed.. - Homewood, Ill. : Irwin , 1986
12 Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter : international ed. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill , c1998
13 Consumer and commercial credit management / Robert H. Cole 7th ed. - Homewood, Ill. : R.D. Irwin , 1984
14 International marketing / Philip R. Cateora 5th ed. - Homewood, Ill. : R.D. Irwin , 1983
15 Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr Homewood, Ill. : R.D. Irwin , 1983

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Material Type Books
Language English
ID 1000050511
NCID BA0019742X WCLINK