| 1 |
The marketing channel : a conceptual viewpoint / Bruce E. Mallen
New York ; London : Wiley , c1967
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| 2 |
The Environment of marketing behavior : selections from the literature / [edited by] Robert J. Holloway, Robert S. Hancock
2nd ed. - New York : J. Wiley , c1969
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| 3 |
Management perspectives in retailing / Ronald R. Gist
New York : Wiley , c1967
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| 4 |
Marketing in a changing environment / [by] Robert J. Holloway [and] Robert S. Hancock
New York : Wiley , [1968]
|
| 5 |
The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth
New York : Wiley , [1969]
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| 6 |
Consumer behavior and the behavioral sciences : theories and applications / edited by Steuart Henderson Britt
New York : John Wiley & Sons , 1966
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| 7 |
Price policies and practices : a source book in readings / Donald F. Mulvihill, Stephen Paranka
New York : Wiley , c1967
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| 8 |
On knowing the consumer / edited by Joseph W. Newman
New York : J. Wiley , c1966
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| 9 |
Science in marketing / George Schwartz, editor
New York : J. Wiley , c1965
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| 10 |
Personal selling : behavioral science readings and cases / [compiled by] James H. Bearden
New York : Wiley , [1967]
|
| 11 |
Marketing logistics : perspectives and viewpoints / [compiled by] Norton E. Marks, Robert Martin Taylor
New York : Wiley , c1967
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| 12 |
Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier
New York : Wiley , c1968
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| 13 |
International marketing : a comparative systems approach / David Carson
New York : John Wiley , [1967]
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| 14 |
Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski
New York : Wiley , 1970
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| 15 |
Psychological experiments in consumer behavior / Steuart Henderson Britt
New York : Wiley, 1970
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| 16 |
Salesmanship : the personal force in marketing / W.J.E. Crissy and Robert M. Kaplan
New York : J. Wiley , c1969
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| 17 |
Marketing Management
New York : Wiley , 1964
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| 18 |
Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane
New York : J. Wiley , [1965]
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| 19 |
World marketing : a multinational approach / [edited by] John K. Ryans, Jr., James C. Baker
New York : J. Wiley , c1967
|
| 20 |
Retailing : concepts and decisions / Ronard R. Gist
New York : John Wiley , [c1968]
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| 21 |
Management perspectives in retailing / Ronald R. Gist
2nd ed. - New York : Wiley , [c1971]
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| 22 |
Marketing research : information systems and decision making / [by] Kenneth P. Uhl and Bertram Schoner
New York : Wiley , c1969
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