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McGraw-Hill series in marketing and advertising

Publisher New York : McGraw-Hill

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1 Innovation in marketing : new perspectives for profit and growth / Theodore Levitt New York : McGraw-Hill , 1962
2 Media in advertising New York : McGraw-Hill , 1964
3 Problems in marketing / by Milton P. Brown ... [et al.] 4th ed. - New York ; Maidenhead : McGraw-Hill , 1968
4 Management in marketing : text and cases / Hector Lazo, Arnold Corbin New York : McGraw-Hill , 1961
5 Marketing management in action / Victor P. Buell San Francisco : McGraw-Hill , 1966
6 Merchandising for tomorrow / E.B. Weiss New York : McGraw-Hill , 1961
7 Motivation in advertising : motives that make people buy / Pierre Martineau New York : McGraw-Hill , 1957
8 Industrial advertising : planning, creating, evaluating and merchandising it more effectively / Frederick R. Messner ; with a preface by Marion Harper, Jr. New York : McGraw-Hill , c1963
9 Marketing research / by Richard D. Crisp New York : McGraw-Hill , 1957
10 Sales planning and control / Richard D. Crisp New York : McGraw-Hill , 1961
11 Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr. New York ; London : McGraw-Hill , c1963
12 Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter ; drawings by Robert Glaisek New York : McGraw-Hill , [1964]
13 Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt New York : McGraw-Hill , c1963
14 Cases in advertising management / by Harper W. Boyd, Vernon Fryburger, Ralph Westfall New York : Mcgraw-Hill , 1964
15 Marketing management & administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr. Completely revised ed. (International student ed). - New York : McGraw-Hill. - Tokyo : Kōgakusha , c1968

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Material Type Books
Other titles variant access title:McGraw-Hill series in advertising and selling
Language English
ID 1000067238
NCID BA0720645X WCLINK