Interdisciplinary studies in economics and management
Publisher | Wien : Springer-Verlag |
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Hide subdivided bibliography.
1 | v. 1 A nonparametric approach to perceptions-based market segmentation : foundations / Josef A. Mazanec, Helmut Strasser Wien : Springer-Verlag , c2000 |
2 | v. 2 A nonparametric approach to perceptions-based market segmentation : applications / Christian Buchta, Sara Dolnicar, Thomas Reutterer Wien : Springer , c2000 |