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Planning, implementing, and evaluating targeted communication programs : a manual for business communicators / Gary W. Selnow and William D. Crano

Publisher New York : Quorum Books
Year 1987
Authors *Selnow, Gary W.
Crano, William D., 1942-

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Library Main Building Basement (Foreign Books)
Df:257 128019509Z

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Material Type Books
Size vi, 291 p. : ill. ; 24 cm
Notes Includes bibliographies and index
Subjects LCSH:Communication in management -- United States  All Subject Search
LCSH:Mass media -- United States -- Audiences  All Subject Search
LCSH:Advertising media planning -- United States  All Subject Search
Classification LCC:HF5718.2.U6
Language English
ID 0000234591
ISBN 0899302084

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