Emotion in advertising : theoretical and practical explorations / edited by Stuart J. Agres, Julie A. Edell, and Tony M. Dubitsky
| Publisher | New York : Quorum Books |
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| Year | 1990 |
| Authors | Agres, Stuart J. Edell, Julie A. Dubitsky, Tony M. Lowe Marschalk, Inc |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) | lib.bdg.:alk.pap | Df:264 | 129110436R |
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| Material Type | Books |
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| Size | xviii, 383 p. : ill. ; 25 cm |
| Notes | Papers presented at a conference held in May 1988, sponsored by Lowe Marschalk, Inc Includes bibliographies and index |
| Subjects | LCSH:Advertising -- Psychological aspects
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LCSH:Advertising -- Research All Subject Search LCSH:Human information processing -- Research All Subject Search |
| Classification | LCC:HF5822 DC20:659.1/01/9 |
| Language | English |
| ID | 0000253190 |
| ISBN | 0899305377 |
| NCID |
BA12217240 
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