Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet, Max D. Snider
| Publisher | Cincinnati : South-western Pub. Co |
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| Year | c1970 |
| Edition | 2nd ed |
| Authors | *Walters, Sherwood George comp Sweet, Morris L. joint comp Snider, Max D., 1915- joint comp |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Dbe:519 | 128167032U |
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| Material Type | Books |
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| Size | viii, 536 p. : ill. ; 24 cm |
| Notes | First published in 1962 under title: Readings in marketing Includes bibliographical references |
| Subjects | LCSH:Marketing -- Management -- Addresses, essays, lectures All Subject Search |
| Classification | LCC:HF5415 DC:658.8/008 |
| Language | English |
| ID | 0000375095 |
| NCID |
BA14145559 
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