HERMES-Catalog

The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney

Publisher	Hoboken, N.J. : Wiley & Sons
Year	c2009
Authors	*Chaney, Paul, 1955-

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00002343		eBooks on EBSCOhost (電子ブック) / 同時アクセス数1

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Material Type	E-Book
Media type	機械可読データファイル
Size	1 online resource (xxvii, 244 p.) : ill
Contents	Five consumer trends turning the world upside down Consumer skepticism is at an all-time high The media is fragmented and so is the audience Who is in control of the marketing message? (Guess what. It's not you!) Businesses, improve your aim Consumers are mad as hell, and they're not going to take it anymore What's a marketer to do? (Start a conversation) Business blogging : your social media marketing headquarters Social networks strengthen your social graph Niche online communities can benefit your business Microblogging : social media marketing in 140 characters or less Lights! Camera! Action! Use online video to market your business Podcasting (overlooked, underutilized marketing tool) PR 2.0 (Introducing the social media news release) Other social media marketing tools A brief word about Web sites, e-mail marketing, and search engines Listening is the new marketing Now that you've listened, it's time to engage Measuring the effectiveness of your social media marketing plan
Notes	Description based on print version record Includes bibliographical references and index
Subjects	LCSH:Internet marketing LCSH:Online social networks -- Economic aspects All Subject Search LCSH:Internet advertising FREE:Electronic books FREE:Electronic books FREE:BUSINESS & ECONOMICS / Marketing / Telemarketing FREE:BUSINESS & ECONOMICS / Marketing / Multilevel FREE:BUSINESS & ECONOMICS / Mail Order FREE:BUSINESS & ECONOMICS / Marketing / Direct FREE:BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Classification	DC22:658.8/72
Language	English
ID	8000002343
ISBN	9780470538432