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Evolutionary Psychology in the Business Sciences / edited by Gad Saad

Publisher (Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer)
Year 2011
Edition 1st ed. 2011.
Authors Saad, Gad editor
SpringerLink (Online service)

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OB00165274 Springer Business and Economics eBooks (電子ブック) 9783540927846

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Material Type E-Book
Media type 機械可読データファイル
Size XXVI, 371 p : online resource
Notes Preface -- Introduction -- Contributions
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes.  This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication.  To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution
HTTP:URL=https://doi.org/10.1007/978-3-540-92784-6
Subjects LCSH:Marketing
LCSH:Business
LCSH:Management science
FREE:Marketing
FREE:Business and Management
Classification LCC:HF5410-5417.5
DC23:658.8
ID 8000063194
ISBN 9783540927846

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