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The Attention Deficit : Unintended Consequences of Digital Connectivity / by Swati Bhatt

Publisher	(Cham : Springer International Publishing : Imprint: Palgrave Macmillan)
Year	2019
Edition	1st ed. 2019.
Authors	*Bhatt, Swati author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00174446		Springer Economics and Finance eBooks (電子ブック)	9783030218485

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Material Type	E-Book
Media type	機械可読データファイル
Size	XXIII, 190 p. 35 illus : online resource
Notes	1. Connectivity, Attention and Risk -- 2. Time: The Measure of Connectivity -- 3. The Psychology of Connectivity: Follower Counts and Identity -- 4. The Economics of Connectivity: Communication Markets -- 5. Streaming Technology and the Entertainment Industry -- 6. Content Tsunami -- 7. Attention Deficit and Diminished Risk Taking -- 8. Restoring Boldness and Reducing Apathy -- 9. Conclusion: Dialogue, not Walls Digital technology has enabled connectivity on an unimagined scale. Human beings are social animals and economic activity promotes this socialization. Market transactions are based on optimism about the future, faith that the world is good and trust that growth is organic or coming from within the system. Individuals therefore invest in the future by having children, by extending credit and accepting risk, and by building connections with others in the sincere expectation of this connectivity being reciprocated. This book explores the unintended consequences of ubiquitous connectivity. The first effect is captured by the sharing model. Technology offers multiple avenues for sharing experiences and personal information, so active engagement with this increased content uses mental effort. Connection inevitably leads to comparisons with other groups and individuals, so despite the benefits of affirmation and group inclusion, these links corrode social networks, leading to depression and mental apathy. The second effect--the result of the commercialization of sharing--is encapsulated in the attention deficit model. Loss of self-worth, driven by the first effect, encourages further connectivity and sharing as buyers seek more comfort and reassurance via social media, paying with time and personal information. The product is digital content and the payment is with time and data. Correspondingly, social media fulfills this demand with exuberance, both via user-generated content and commercially curated content. We are overwhelmed with even more information, paying with increasingly scarce time and attention. Finally, the third and most consequential effect is diminished risk taking. Attention scarcity, as a consequence of the content tsunami, throttles cognitive effort, impairing judgment and decision-making. So the safe bet may be to do nothing . . . take no risks and no gambles. Weaving together the latest research on economics, psychology, and neuroscience, this book fills a void for readers wanting a smart, clear analysis of communications markets and the commercialization of Internet-inspired connectivity HTTP:URL=https://doi.org/10.1007/978-3-030-21848-5
Subjects	LCSH:Economics LCSH:Economic development LCSH:Experimental economics LCSH:Economics—Psychological aspects LCSH:Technology—Sociological aspects FREE:Economics FREE:Economic Development, Innovation and Growth FREE:Experimental Economics FREE:Economic Psychology FREE:Science, Technology and Society
Classification	LCC:HB1-846.8 DC23:330
ID	8000064460
ISBN	9783030218485