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Winning American Hearts and Minds : China’s Image Building Efforts in the 21st Century / by Xiuli Wang

Publisher	(Singapore : Springer Nature Singapore : Imprint: Springer)
Year	2020
Edition	1st ed. 2020.
Authors	*Wang, Xiuli author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00187421		Springer Social Sciences eBooks (電子ブック)	9789811531842

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Material Type	E-Book
Media type	機械可読データファイル
Size	IX, 150 p. 10 illus., 8 illus. in color : online resource
Notes	Preface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China’s Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion. This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. HTTP:URL=https://doi.org/10.1007/978-981-15-3184-2
Subjects	LCSH:Communication LCSH:Mass media LCSH:Diplomacy LCSH:Communication in politics FREE:Media and Communication FREE:Media Sociology FREE:Diplomacy FREE:Political Communication
Classification	LCC:P87-96 DC23:302.2
ID	8000066853
ISBN	9789811531842