このエントリーをはてなブックマークに追加

Output this information

Link on this page

Luxury Tourism : Market Trends, Changing Paradigms, and Best Practices / edited by Roland Conrady, David Ruetz, Marc Aeberhard
(Tourism, Hospitality & Event Management. ISSN:25105000)

Publisher (Cham : Springer International Publishing : Imprint: Springer)
Year 2020
Edition 1st ed. 2020.
Authors Conrady, Roland editor
Ruetz, David editor
Aeberhard, Marc editor
SpringerLink (Online service)

Hide book details.

Links to the text Library Off-campus access

OB00161571 Springer Business and Management eBooks (電子ブック) 9783030598938

Hide details.

Material Type E-Book
Media type 機械可読データファイル
Size XII, 323 p. 38 illus., 30 illus. in color : online resource
Notes Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism
HTTP:URL=https://doi.org/10.1007/978-3-030-59893-8
Subjects LCSH:Tourism
LCSH:Management
LCSH:Luxury goods industry
LCSH:Consumer behavior
LCSH:Branding (Marketing)
FREE:Tourism Management
FREE:Luxury
FREE:Consumer Behavior
FREE:Branding
Classification LCC:G154.9-155.8
LCC:HD28-70
DC23:338.4791
DC23:658
ID 8000069208
ISBN 9783030598938

 Similar Items