HERMES-Catalog

Services Marketing Cases in Emerging Markets : An Asian Perspective / edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2017
Edition	1st ed. 2017.
Authors	Roy, Sanjit Kumar editor Mutum, Dilip S editor Nguyen, Bang editor SpringerLink (Online service)

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00161590		Springer Business and Management eBooks (電子ブック)	9783319329703

Material Type	E-Book
Media type	機械可読データファイル
Size	X, 184 p. 28 illus., 24 illus. in color : online resource
Notes	Service experience and co-creation -- Service branding and Servicescapes -- Transformative services This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services HTTP:URL=https://doi.org/10.1007/978-3-319-32970-3
Subjects	LCSH:Marketing LCSH:Service industries LCSH:International economic integration LCSH:Globalization FREE:Marketing FREE:Services FREE:Emerging Markets and Globalization
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000069460
ISBN	9783319329703