Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle
(Advances in culture, tourism and hospitality research ; v. 3)
| Publisher | Bingley, U.K : Emerald |
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| Year | 2009 |
| Authors | Woodside, Arch Megehee, Carol M Ogle, Alfred |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00121625 | Emerald eBooks (電子ブック) | 9781849506045 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | 1 online resource (xi, 308 p.) |
| Notes | Includes index Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior Print version record HTTP:URL=https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3 |
| Subjects | FREE:Business & Economics -- Industries -- Hospitality, Travel & Tourism
All Subject Search
FREE:Tourism industry FREE:Hospitality industry LCSH:Tourism LCSH:Hospitality industry |
| Classification | LCC:G155.7 UDC:338.48 DC22:338.4791 |
| ID | 8000072671 |
| ISBN | 9781849506045 |
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