Foundations of Economic Psychology : A Behavioral and Mathematical Approach / by Kazuhisa Takemura
| Publisher | (Singapore : Springer Nature Singapore : Imprint: Springer) |
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| Year | 2019 |
| Edition | 1st ed. 2019. |
| Authors | *Takemura, Kazuhisa author SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00186364 | Springer Economics and Finance eBooks (電子ブック) | 9789811390494 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | XXIII, 288 p. 99 illus., 57 illus. in color : online resource |
| Notes | Preface -- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework -- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice -- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility -- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory -- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment -- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation -- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness -- Chapter 7. Consumers’ Preference Construction, Affects and Neuroscientific Research:Research on Consumer’s Preference and Neuromarketing -- Appendix This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic behaviors and macroeconomic phenomena. However, the psychological methodology and knowledge of economic psychology have also been applied widely in such fields as economics, business administration, and engineering, and they are expected to become increasingly useful in the future—a trend suggested in several eminent scholars’ studies. The book explains the numerous behavioral and mathematical models of economic psychology related to micro- and macroeconomic phenomena that have been proposed in the past, and introduces new models that are useful to explain human economic behaviors. It concludes with speculations about the future of modern economic psychology, referring to its connection with fields related to neuroscience, such as neuroeconomics, which have been developed in recent years. Readers require no advanced expertise; nonetheless, an introductory understanding of psychology, business administration, and economics, and a high- school-graduate level of mathematics are useful. To aid readers, each chapter includes a bibliography, which can be referred for more details related to economic psychology HTTP:URL=https://doi.org/10.1007/978-981-13-9049-4 |
| Subjects | LCSH:Experimental economics LCSH:Operations research LCSH:Game theory LCSH:Consumer behavior FREE:Experimental Economics FREE:Operations Research and Decision Theory FREE:Game Theory FREE:Consumer Behavior |
| Classification | LCC:HB131-147 DC23:330 |
| ID | 8000064478 |
| ISBN | 9789811390494 |
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