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Behavioral Economics and Finance Leadership : Nudging and Winking to Make Better Choices / by Julia Puaschunder

Publisher (Cham : Springer International Publishing : Imprint: Springer)
Year 2020
Edition 1st ed. 2020.
Authors *Puaschunder, Julia author
SpringerLink (Online service)

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OB00148591 Springer Economics and Finance eBooks (電子ブック) 9783030543303

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Material Type E-Book
Media type 機械可読データファイル
Size XI, 183 p. 18 illus., 17 illus. in color : online resource
Notes Part I: Behavioral Economics -- Part II: Digital Behavioral Economics -- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics
This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age
HTTP:URL=https://doi.org/10.1007/978-3-030-54330-3
Subjects LCSH:Behavioral economics
LCSH:Leadership
LCSH:Political leadership
LCSH:Behavioral sciences
FREE:Behavioral/Experimental Economics
FREE:Behavioral Finance
FREE:Business Strategy/Leadership
FREE:Political Leadership
FREE:Behavioral Sciences
Classification LCC:HB71-74
DC23:330.01
ID 8000069159
ISBN 9783030543303

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