価格・プロモーション戦略 / 上田隆穂, 守口剛編
カカク プロモーション センリャク
(有斐閣アルマ ; Advanced . 現代のマーケティング戦略 ; 2)
Publisher | 東京 : 有斐閣 |
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Year | 2004.8 |
Authors | 上田, 隆穂(1953-) <ウエダ, タカホ> 守口, 剛(1957-) <モリグチ, タケシ> |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Library Main Building 3rd fl. (Books in Japanese) |
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6750:535 | 110402147K |
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Library Periodicals Annex Basement (IIR classification) |
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Dbe:63:2 | 810071797/ |
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4641122261 |
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Material Type | Books |
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Size | xv, 278p : 挿図 ; 19cm |
Other titles | colophon title:Pricing and promotion strategy colophon title:Contemporary marketing strategy variant access title:価格プロモーション戦略 |
Notes | 参考文献: 各章末 |
Subjects | BSH:マーケッティング BSH:価格 |
Classification | NDC8:675 NDC9:675 |
Language | Japanese |
ID | 0000229539 |
ISBN | 4641122261 |
NCID | BA68349723 |
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