Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel / Stephan Feige
(Europäische Hochschulschriften = Publications universitaires européennes = European university studies ; Reihe V . Volks- und Betriebswirtschaft ; Bd. 1877)
| Publisher | Frankfurt am Main ; New York : P. Lang |
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| Year | c1996 |
| Authors | *Feige, Stephan |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building 3rd fl. (Foreign Books) |
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6750:36 | 129701635Y |
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| Material Type | Books |
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| Size | xxi, 339 p. : ill. ; 21 cm |
| Notes | Originally presented as the author's thesis, Universität St. Gallen, 1996 Bibliography: p. 311-325 |
| Subjects | LCSH:Marketing -- Germany -- Management
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LCSH:Marketing -- Europe -- Management All Subject Search LCSH:Germany -- Commerce All Subject Search LCSH:Europe -- Commerce All Subject Search |
| Classification | NDC9:675 LCC:HF5415.13 |
| Language | German |
| ID | 0000352924 |
| ISBN | 3631300018 |
| NCID |
BA32321074 
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