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The theory of advertising / Walter Dill Scott
(The History of advertising : 40 major books in facsimile)

Publisher New York : Garland Pub.
Year 1985
Authors *Scott, Walter Dill, 1869-1955

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Library Main Building Basement (Foreign Books) alk. paper DAe:66:36 128028298/

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Material Type Books
Size xii, 240 p. : ill. ; 19 cm
Notes Reprint. Originally published: Boston : Small, Maynard, 1903
Includes index
Subjects LCSH:Advertising -- Psychological aspects  All Subject Search
Classification LCC:HF5822
Language English
ID 0000237164
ISBN 0824067304

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