The theory of advertising / Walter Dill Scott
(The History of advertising : 40 major books in facsimile)
Publisher | New York : Garland Pub. |
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Year | 1985 |
Authors | *Scott, Walter Dill, 1869-1955 |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Library Main Building Basement (Foreign Books) | alk. paper | DAe:66:36 | 128028298/ |
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Material Type | Books |
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Size | xii, 240 p. : ill. ; 19 cm |
Notes | Reprint. Originally published: Boston : Small, Maynard, 1903 Includes index |
Subjects | LCSH:Advertising -- Psychological aspects All Subject Search |
Classification | LCC:HF5822 DC19:659.1/019 |
Language | English |
ID | 0000237164 |
ISBN | 0824067304 |
NCID | BA11565853 |
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